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SPORT b. x arena - Spring/Summer 18 Swimwear Collection

In summer 2018, the two renowned brands from France – SPORT b., the brand for trendy teen fashion, and arena, the brand for professional swim products, are going to hold hands together for the very first time and present the crossover swimwear collection for the spring-summer season. Inspired by the upbeat city pace and music rhythm, the collection shows a perfect blend of the professional product technology of arena and the trendy style of SPORT b. The crossover collection brings a series of swimwear in a fresh, healthy and sporty style for young city dwellers.

arena is an authentic waterwear brand that offers professional swim products on trend for athletes and real sports lovers. Blending the simple-chic style of SPORT b. in the professional arena swimwear design, a chic and rock swimwear collection with functionality is born this season. Timeless black and white colour scheme with a touch of neon yellow are applied in the collection. The art of simplicity brings the designs beyond imagination. Black, speaks the subtle romance for city dwellers and symbolizes the rock and roll spirit. White, symbolizes breaks for city life, to encourage city dwellers to take breaks and enjoy life. The signature SPORT b. lightning logo in neon yellow colour flashes along movements under the water, bringing the rhythm and energy of music to watersports.